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Launch details
Soulx graphic oversized T-shirt and white formal shirt in a black mirrored studio

Premium shirts and T-shirts. Black and white. Soulx is coming.

View launch details
Introducing Soulx

Wear yoursoul.

Different sides.Same soul.

Soulx oversized graphic tee in the mirrored studio
01The graphic tee
The tee from behind, its front reflected in a mirror
02The back mark
Close-up of the brush SOULX chest print
03The front graphic
03 · Two sides

Monday dresses up.
Saturday doesn't.

01 · Off-duty

Oversized tees.

A relaxed silhouette with the brush-drawn Soulx mark across the chest. Worn here with cargos and sneakers.

Off-duty: Soulx graphic tee, cargo trousers and white sneakers
Dressed-up: the same pose in a white shirt, black tie and trousers

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02 · Dressed-up

Formal shirts.

Styled with a narrow black tie and black trousers. The dressed-up side of the same wardrobe.

The front graphic: brush-drawn SOULX lettering with the angular S above it, on a white tee
04 · Up close

Look closer.

The front graphic

The angular S sits over brush-drawn lettering, printed big across the chest.

05 · Off the clock

Off the clock.

Polaroid: the graphic tee, mid-laugh
Polaroid: the white shirt, hand on the tie
Polaroid: both looks crouched side by side, pointing at the camera
Round sticker reading Same soul, the second word mirrored
Chrome S sticker
Sticker reading Wear your soul
06 · The launch

1,000 pieces.
On us.

We're marking the Soulx launch with a giveaway of 1,000 free pieces.

Launch giveaway
1,000 free pieces
Next 1,000 customers
30% off
Every order
Free Soul Fragrance · 30 ml

Available styles, delivery terms and the claim opening time will be announced before rewards can be claimed.

Join the launch list.

Confirm your email and we'll send your invitation when the store opens. Mobile verification is required to claim a launch reward. Joining the list does not reserve a free item.

We use your email to confirm signup and send your Soulx launch invitation.